BOSS Magazine | Consumer trends and gift guide for Valentine’s Day

The hottest Valentine’s Day trends and a BOSS gift guide to suit every budget.

It is the most romantic time of the year. Do you know which Valentine’s Day gifts are on the wish lists of your loved ones? According to National Retail Federation (NRF), 54.8% of Americans celebrate the holiday. That’s one in two people in the United States

Last year alone, a total of $ 19.7 billion was also spent on romantic festivities. Coming right behind Christmas and Mother Valentine’s Day wins bronze for top-grossing holiday of the year, roughly $ 20 billion consumer expenses.

Consumption trends
It is also the largest flower industry in the United States in terms of dollar consumer spending. Prince & Prince predicts that in 2017, more than 43 million households in the United States will purchase fresh cut flowers, mainly roses, and / or potted plants on this holiday. Each buying household is expected to spend, on average, around $ 75 on flowers (with associated delivery and service charges included). Meanwhile, Canada arrives with 12.3 million dozen roses imported for the holidays. A more unique trend for Canadian Valentine’s Day: delicious bouquets Doritos Ketchup Roses, which are currently already sold out.

Despite huge spending trends, the 2016 figures are almost 10% lower than 2007.

That being said, vacations continue to pay off as the NRF Consumption Study suggests that the average shopper spends $ 147 on their Valentine’s Day.

Most consumers begin shopping for the romantic vacation about two weeks in advance – 46% of purchases – and many wait until the very last minute – 30% of purchases occur on February 14 to be exact.

Where are these purchases going this year? Well, NRF reports that 28% of shoppers have discovered giveaways online and the electronic V-Day hunt is on the rise. Traditional florists have been hit hard, dropping 41% since 2001. IBISWorld shares that online flower shops have seen a six percent increase in sales over the past five years.

And while 90.8 percent of people said they would celebrate with another or a spouse, spending on furry friends is booming: Valentine’s Day gifts for pets are now a $ 681 million industry.

Thanks to President’s Day, Valentine’s Day and super bowl, many sales take place for televisions, winter clothes, tax Valentine’s Day software and articles and activities.

BOSS Valentine’s Day Gift Guide
While some of our other gift guides– trust us, subscription services and meal delivery sound great all year round – are definitely relevant for the most romantic day of the year, we’ve rounded up some new ideas on gift upgrades so you don’t miss Cupid’s target.

(Personally, this writer with an Epicurean vocation suggests a homemade dinner.)

This year, we’ve got you covered, whatever your budget.

Gifts under $ 20

• Love Icon Gummy Candy Sugarfina
  Alcohol-free champagne and rose, bear and berry-flavored kiss gummies? Cheers.

• Vintage Motorlodge Keyring
  School electric playful plastic key chains are a powerful way to celebrate a big step forward: giving your valentine’s keys to your home.

• Heart Print Shorty, 3-Pack from ASOS
  Machine washable jersey boxer briefs that you and your Valentine will love for any occasion.
  

• Our questions / answers per day: 3 year diary
  Already a classic: Couples can easily use this one-sentence journal to create an unforgettable time capsule. Includes questions such as “What is your partner’s laughter like?” “And” Where would you like to travel with your partner? “
• Sweet and simple: dessert for two by Christina Lane
  100 recipes for couples, with cakes, cookies, pies, bars and other mouthwatering candies.
• Heart sparklers by Free people
  For the little child of every BOSS. Made in America too!
• Set of compliments greeting cards by Ban.do
  Melt someone’s heart via old school postal mail.
  
• Candy See the candies
  The old stand-by: classic chocolates from See’s. These hearts are also available in dairy-free, nut-free, kosher, soy-free, egg-free, and sugar-free options.

Gifts from $ 20 to $ 50

• Valentine’s Cakes Williams sonoma
  Whimsical cakes prepared by award winners We take the cake bakery. Williams Sonoma also offers NFL-themed cakes for die-hard Valentine’s Day soccer fans.

• Kings County Distillery Chocolate whiskey
  That’s right, it’s chocolate. So if you are not a fan of whiskey in general this can make the drink.
• Champagne truffles by Jacques Torres
  Champagne Taittinger Brut La Française AND milk chocolate? It’s hard to resist this world-class combination – in chocolate cap form, right?
  

Gifts from $ 50 to $ 100

• Blue bottled coffee at your doorstep
  The beloved micro-roasters of the San Francisco Bay Area will now send you six-ounce bags of coffee beans every two weeks for six months.

• Forever blooms
  Or at least 60 days. Luxury flowerTrue Ecuadorian roses are preserved using an ancient method and retain their natural, vibrant beauty for at least 60 days with no watering or refrigeration required.
• Fresh lobster … All over
  This New England company has been shipping live lobsters and fresh seafood for over 15 years, so who better to trust to treat your “Maine” with a giant lobster tail?

• Waiting?
  The Shell The device allows couples to listen to and record your baby’s heartbeat.

Gifts from $ 100 to $ 150

• To escape
  Jet Blue, Alaska Air and Frontier offer flight deals between destinations like New York to Boston and Orange County to San Jose for about $ 50 each way.

• Gourmet Courses
  On the tableCooking classes are the crème de la crème of romantic evenings. Couples can learn how to make donuts, Thai cuisine, Spanish tapas, Italian classics, and French comfort food in just over two hours.
  

Gifts over $ 150 and over

• A luxury watch for her
  At Baume & Mercier Classima Moon Phase was presented at the 27th SIHH—The Salon International de la Haute Horlogerie is a major trade fair for the watchmaking industry which by invitation only, set up by The Richemont Group in collaboration with a few independent luxury brands—an accessible quartz watch with a 31mm steel case with a 31mm stainless steel case with diamond indexes.

• A luxury watch for him
  PaneraiPAM 700, “LAB-ID” Luminor 1950 Carbotech 3 Days also debuted at SIHH this year, and as perpetual says it, “this watch is loaded with carbon, silicon and innovation.”

• Relax, relax and roll
  RolPal 360 from RolPal is the premium auto-myofascial release roller designed to relieve strained back and hip muscles.

• Is your Valentine constantly missing text messages?
  by Ringly In the wings bracelet syncs with your phone to provide personalized notification for each of your contacts.