NGO shines the spotlight on young local women

By Makeida Antonio

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A local non-profit organization established for the celebration and uplifting of young women in Antigua and Barbuda has marked its calendar of events with activities for the 16 Days of Activism.

According to Michaela Harris, founder and CEO of Her Shine Theory (HST), the organization is a non-profit brand for young women in Antigua and Barbuda and the Caribbean region. Harris launched the brand in 2018 out of a personal drive to identify and meet the needs of young women in society.

“Her Shine Theory is driven by a recognized need to support, guide and empower young women to define what it means to be genuinely the best of themselves, rather than succumbing to the pressures and societal expectations of women at some point. given; while recognizing and respecting the differences between women. Her shine theory advocates fierce self-love, self-care and self-respect in her development of young women in our society and creates a supportive brotherhood in this endeavor, ”she explained in an interview.

Due to the ongoing Covid-19 pandemic, many rights groups have not been able to function normally, such as face-to-face meetings and public forums. However, the HST has reached people where they are – on social media.

“This year we have used our social media to support and celebrate the 16 Days of Activism campaign by reposting information relevant to the campaign on both our personal Instagram stories and the brand’s Instagram story,” Harris said.

Additionally, Harris will showcase his brand’s participation in the 16 Days of Activism by working closely with the Gender Affairs Directorate (DoGA) for a candlelight vigil this Friday.

“We have also decided to show our support beyond social media by deliberately wearing orange during daily personal activities, which has since been posted on our Facebook and Instagram feed in collaboration with the Gender Affairs Directorate. I will also be present at the candlelight vigil organized by the Gender Affairs Department which will take place on December 10 to mark the end of the 16-day campaign, ”she said.

Meanwhile, Harris has her eyes riveted on the stars as she shared her ambition to want HST to become one of the best women’s empowerment groups. One of the ways for it to achieve this is to partner with various stakeholders, not only at the local but regional level, by accessing financial sponsorship.

“Our vision is to become a leading empowering non-profit brand especially for young women alongside other existing organizations in Antigua and Barbuda and subsequently in the wider Caribbean, while contributing to the development of our young people.

As such, we strive to align with other stakeholders who share brand beliefs and goals to connect and expand the reach of the movement through increased access to resources, ”according to Harris.

Currently, there are 15 brand ambassadors, including an ambassador in Saint Lucia.

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